10/24/2017
On December 22, 2017, The Tax Cuts and Jobs Act was signed into law. The information in this article predates the tax reform legislation and may not apply to tax returns starting in the 2018 tax year. You may wish to speak to your tax advisor about the latest tax law. This publication is provided for your convenience and does not constitute legal advice. This publication is protected by copyright.
Long term success comes not just from the initial sale, but the length and revenue from that client relationship.
Customer lifetime value (CLV) tracks this important metric.
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